A Hardware Startup: One Man's Journey

Plum (formerly Ube), the Austin based consumer hardware start-up in the IoT space has gained significant attention over the last 24 months. They won the People's Choice award at DEMO in Silicon Valley, held a successful Kickstarter campaign, have assembled a formidable team, and raised over $1M in seed stage capital to date. But CEO Utz Baldwin will not be focusing his talk on these victories, rather the pain, agony and bipolar nature of a hardware start-up. This event is free and open to the public. For questions, e-mail [masked]

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  • Azat (aka ".

    Shoot, somehow it got deleted out of my Google calendar and I'm sorry to say that I missed it. Anyone, got some takeaways to share with the group?

    April 29, 2014

    • Azat (aka ".

      Learn from my mistake bit: I think I know how it got deleted: by accident I've created two identical entries, then deleted one once I saw the mistake..later to find out that I got none at the end! I'll try to re-create it to check the validity of my assumption. ;)

      April 30, 2014

  • Cruz Monrreal I.

    Incredibly detailed, really informative.

    April 29, 2014

    • Cruz Monrreal I.

      Hardware != Software. Setbacks in hardware are much harder and more expensive to recover from than Software. Utz had several examples on this.

      1 · April 30, 2014

    • Azat (aka ".

      Got it! Thanks man for input! What else, if any?

      April 30, 2014

  • Gray A.

    Azik, the biggest takeaway was that Hardware is not Software - so, while you may be able to use off-the-shelf technology to prototype quickly, producing a real (large scale) product is likely to require more old-fashioned engineering, plus time and money. Trying to cut corners is likely to just cause you pain and cost you time.

    2 · April 30, 2014

  • Azat (aka ".

    I'd love to hear his story, perhaps, at another time? Would he consider doing it again like in Capital Factory or TechRanch?

    April 29, 2014

  • Casey J.

    Hey Jordan, Sorry you can't join us! We hope to keep a series of similar topics going so hopefully you can join us at the next one.

    April 24, 2014

  • A former member
    A former member

    Sadly that's the same time as a TechShop class I'm signed up for.

    April 18, 2014

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