Marketing Your Business Online, Part 2 with Charlie Crouch

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Just having a great business idea is not enough to be successful, especially in today's fast-changing online world. You have to actively MARKET your business, promoting it to people who will be likely to want to buy your offering and encouraging them to take action.

But how do you reach these people with the right message? What can you do to improve your online marketing efforts? Join us on Tuesday 4 October for the second part of "Secrets to Marketing Your Business Online" presented by Charles Crouch from Boston University International Graduate Programs.

In part one we discussed why marketing is changing in the online world. This session will discuss methods that everyone can use to improve their own online marketing such as building home pages that attract visitors, providing relevant content for your target audience, encouraging clicks by your search engine listing, and showing a clear path to your goal. While these are basic techniques, many people still overlook them, making their online marketing efforts less successful.