Empowering Alternative, Local Payment Methods to Maximize Cloud Revenue

Cloud-billing offers merchants dependable, recurring revenue while offering consumers a simple and automated way to pay, typically by credit card, right?

Not necessarily. While in America credit card is king, in Japan consumers often pay for their online purchases at a local convenience store. In Brazil, Boleto Bancário is a popular choice and in Germany wire transfer reigns supreme.

Such a wide variety of regional payment methods has a significant impact on cloud business revenue. During this session, we will discuss alternative payment methods that keep consumers comfortable and maximize subscription revenue. By the end, you’ll take away practical advice for optimizing your product pricing strategy with alternative, local payments in mind.

cleverbridge presenters will be Craig Vodnik, vice president of marketing, as well as Elan Sherbill, corporate blogger for Building Keystones.

Presenter Bios

Craig Vodnik is fascinated by the internet. Early in his career, he realized a dream as Webmaster of the Chicago Tribune and launching the newspaper online. He later focused on turning small internet start-ups into online business leaders. As a founding member of cleverbridge and e-commerce enthusiast, he is firm believer that when passion runs parallel to performance, the sky is the limit. Currently his favorite cloud application is TripIt Pro, with Amazon Music Player a close second.

Elan Sherbill began his e-commerce career resolving billing /payment issues for software end-users and is currently an editor and contributing blogger for the cleverbridge blog, Building Keystones. He believes that technology and business are agents of change and have the potential to shape humanity in positive ways. He has never owned an Apple product and his favorite cloud application is Audible.com.


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  • Eric B.

    Very insightful and well-done! It was definitely worth braving the cold to attend. Great recommendations for maximizing both initial conversion and recurring revenue.

    1 · January 24, 2013

  • Craig V.

    The weather will be warming up tomorrow so there's no excuse to not show up and talk about e-commerce and the cloud with Elan and I!

    January 22, 2013

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