An Intensive One-Day Bootcamp for Emerging Designers in Philadelphia
Have a sketch but not sure what your next step should be?Do you wonder if your line is ready to be seen by retail buyers?Looking for someone to make a pattern?Need samples made for sales reps?
No matter where you are located or what stage you are in starting your fashion brand the basics of building your brand are the same- design, production, marketing, and sales. MOST emerging designers find selling their product and producing their product the HARDEST part of their business.
Whether you’re an emerging designer, new to the fashion business, or a fashion student thinking of launching your own label, this workshop will give you the practical insight into the production and sales process and the systems you need to have in place in order to avoid costly mistakes and spinning your wheels with no results.
The Fashion Potential and ThunderLily NYC provide an insight into the real world of being a successful designer and selling your designs. Learn the secrets of how to brand your business, how to work with patternmakers and seamstresses, how to approach buyers and receive a private evaluation of your designs.
Want to know more? Here’s the bootcamp schedule:
9:30 am-10 am
Breakfast and Networking
Grab some coffee and connect with your fellow emerging designers!
How To Sell Your Designs to your Favorite Retailers
Wondering why a retail buyer won’t call or email you back? Melissa McGraw, FIT professor and founder of The Fashion Potential, knows what buyers want and how to approach them the right way. Learn how to price and present your line effectively and reach the best retailers for your brand.
Defining your Brand: What’s your story?
Clare Tattersall of ThunderLily NYC works with emerging designers, facilitating the journey from sketch to launching their collection. This session is designed to help you tell your story. We’ll discuss some of the following topics- naming your company, defining your brand message, developing a compelling tagline and writing your elevator pitch.
12:30 pm-1:00pm LUNCH BREAK
1.00 pm – 2:30 pm
From Sketch to Market: Turning Your Designs Into A Polished Collection.
Clare Tattersall of ThunderLily
You have your designs on paper, but how do you find a factory to match your vision? This session takes you step by step through the design and production process and demystifies the facts behind finding a factory and effectively communicating your designs through sketches and flats.
This session includes optional Individual assessments and guidance on what your flats communicate to a pattern-maker and factory.
2:30pm- 3pm Q&A
Come join us:
Date: Saturday March[masked]
Time: 10am to 3pm
Location: Nino Brand
333 S. 20th Street
Philadelphia, PA 19103
More about us:
Melissa McGraw- The Fashion Potential, LLC.
With over 15 years of fashion industry experience on both sides – buying and selling, for known brands such as Calvin Klein, Harajuku Lovers, L.A.M.B. and Joe’s Jeans Handbags along with building multiple unknown brands into million dollar businesses, Melissa McGraw knows what it takes to get your line out there! Melissa will give her expert fashion industry opinion on whether your collection is cohesive, priced correctly, on trend, and fits in with your target market. She will give you specifics on what is necessary to impress retail buyers, sell your effective line effectively and get your collection retail ready!
The Fashion Potential teaches Indie, Emerging Fashion Designers and students the insider tips and tricks they need to create a successful fashion brand. We teach you about the business side of fashion the right way!
Facebook: The Fashion Potential
Clare Tattersall- Thunderlily NYC
Fashion insider and brand curator, Clare Tattersall channels her passion for fashion into finding outstanding emerging designers and bringing their ideas to market. With her inside knowledge of NYC’s garment district and a knack for bringing together the most talented people, Clare is spearheading ThunderLily NYC, a fashion accelerator – creating cutting edge software for designers and providing stylish women with access to custom made fashion from the most innovative designers of the future.
About our host: Nino Brand by Bela Shehu
Bela Shehu is a full-service design, development, production, and branding agency specializing in both start-up launches and unique customized projects for established brands. Services cover the full range of your project’s needs, from concept to product placement, design to production, storyboards to original samples.