Module 2/5 | Lean Startup | Art of Obtaining Early Feedback from Future Clients

Module 2/5 | Lean Startup | The art of obtaining non-filtered feedback about the product or service you plan to sell.

Dear Smart Member,

There are two expressions that are treasured and recurrent in Lean Startup methodology: “Falling in love with your product or service” and “Getting out of the building”.

(Event format: 90 minutes of high quality training which includes hands-on exercises in subgroups. From 20h30 onwards, informal networking with fellow participants.)

Many entrepreneurs in startups and large companies are passionate about the product or service they are building. In their minds, they already picture the thousands of customers who are queuing up to buy their new and wonderful creation.

Unfortunately, reality shows that the customers they have in mind do not necessarily need or want the solution their product or service intends to solve. When this realisation dawns, it's often too late.

Many ventures fail because there is lack of understanding of what potential customers really want.

This session is about Customer Discovery. You learn how to listen to what potential clients want, rather than what you think they need.

Your three take away’s are:

1.  The Customer Discovery interview. How to prepare one.

2.  Cool Communication techniques. How to conduct the customer discovery interview, using cool communication techniques, best practice, tips and tricks.

3.  Practice. During the hands-on session, you get to practice the newly discovered knowledge in a safe and friendly environment.

Looking forward to sharing a powerful moment with you.

Doris, Giorgio, Jim, Vincenzo

(Organising team)


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  • Robert Z.

    very helpful workshop

    1 · March 29, 2014

  • Sebastien

    Thanks to the team for this interesting workshop. I have already booked for the next session ! :-)

    1 · March 29, 2014

  • Cat A.

    Excellent! I learned tools that will help me move forward my business idea. Thank you Doris, Jim, Giorgio and Vincenzo for sharing your skills and energy with us!
    And as always, a pleasure to meet fascinating entrepreneurs. Wikilove sounds so cool, I'll check it out!

    5 · March 27, 2014

    • Doris E.

      Thank you Catherine for your positive feedback which gives us wings! ;-)

      1 · March 28, 2014

    • Cat A.

      I always felt you guys were our angels :-)

      1 · March 28, 2014

  • Doris E.

    Thanks to Jim and Giorgio for the animation of this excellent workshop and to our participants for their lively and motivated participation.

    2 · March 28, 2014

  • Giorgio P.

    Great meetup. Thanks Jim for a stimulating evening and very useful advice.

    2 · March 28, 2014

  • Didier R.

    5 stars meetup as usual

    4 · March 28, 2014

  • Franco

    really interesting and inspiring

    4 · March 27, 2014

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