The art of obtaining non filtered feedback about the product you plan to sell.

In previous Meetups we addressed the need for concrete action before spending too much time developing (and spending money) on a product we love. See PS: for a recap of the topics we covered in September and October 2012.

The November Meetup is about employing communication techniques to ensure we obtain non censored, honest feedback from potential customers.

We plan an interactive session. You’ll have the opportunity to expose your idea to another participant and practice successful communication techniques.

To optimise your take away, please come prepared, with a business idea in mind. If you don’t have one (yet), we recommend you dig deep into your secret dreams and make one up.

NEW: to be able to continue providing refreshments at these events, we’d like to ask for a contribution of CHF 5 per participant.

THANK YOU VERY MUCH Vincenzo Pallotta - who has kindly arranged a sponsorship for the Conference Room (See our Sponsor UBIS University).

PS:
• In September we discovered why “Getting out of the Building” and talking to customers is crucial. (Rather than staying put in our offices, planning and analysing)
• In October we had a first go at the Business Model Canvas that forces us through a pre-defined process, with the objective of achieving Product-Market Fit.