Channel Sales versus Direct Sales - Advantages, Challenges, Best Practices
Details
If your sales include indirect channel partners go-to-market, or you are considering to develop channel sales, this session is for you!
We invite you to meet Mike Morgan, Relayware's CEO, one of the industry’s leading experts in indirect go-to-market strategy and tools.
Learn about the methodologies, overcoming challenges, tips and best practices of channel management.
Agenda:
16:30-16:45 Gathering
16:45-17:00 Israeli Companies Going Global - Gal Biran, ChannelSmart CEO
17:00-18:00 Channel Sales vs. Direct Sales - Mike Morgan, Relayware CEO
Among the topics that will be discussed:
• Best practices and customer stories - Kaspersky, Lenovo, Netgear
• Indirect channel performance management and optimization
• Building a successful channel sales force
• How can technology increase indirect sales, improve efficiency and reduce costs
• Channel management in the era of social technology
• B2B communication and collaboration
Attendees will receive a copy of the Forrester report "Partner Relationships Need Their Own Management System".
*This is the first of The Channel Partners Management & Marketing Forum (CPMM) events that will run monthly for the Israeli Channel community.