Channel Marketing Automation - trends, tools and case studies
Details
Channel Marketing Automation allows companies to leverage their channel partners reach by implementing to & through partner communication methods and technology. Such automation also empowers a multi-channel and multi-touch approach and enables KPI's and ROI measurement.
In this session, Daniel Nissan, CEO of StructuredWeb (http://www.structuredweb.com/) USA, a Channel Marketing Automation platform, will share methodologies, case studies, trends and best practices.
We will discuss how to:
• Drive Demand - help partners generate leads
• Increase Partner Participation - improve partner engagement
• Build Campaigns Faster - content management tools
• Increase Conversion - automate lead nurturing to convert leads into sales
• Streamline Operations - Connect all the elements of your channel marketing programs
• Leverage mobile marketing for channels, use MDF automation and go social
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We will meet at 9:30 for snacks & networking and start the session and 9:50.
This session is relevant for - channel marketeers and marketeers at large as well as channel managers, partner program managers, channel lovers, business development and anyone interested in channel marketing and channel automation.
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