UnMarketing - Stop Marketing. Start Engaging.

Hi Everyone,

The next book we'll be discussing is " UnMarketing: Stop Marketing. Start Engaging." by Scott Stratten (see Amazon link below).

This promises to be an interesting read that will spark an interesting discussion about marketing practices and will also challenge you to think outside the typical marketing tactics you may be employing today.

When: July 20, 2011 from 6pm- 7:30pm.

Where: Daniel's house (Webster Street, next to Hayes Valley and to Civic Center BART)

What: UnMarketing (Amazon link: http://www.amazon.com/UnMarketing-Stop-Marketing-Start-Engaging/dp/047061787X/ )

Other links:

Here's an interesting review of the book:

http://www.convinceandconvert.com/book-reviews/uncanny-insights-from-unmarketing/

Here's an excerpt:

http://www.unmarketing.com/2010/07/21/why-i-changed-my-coffee-religion/

I hope to see everyone there!

Any questions or comments, feel free to email me at dkuperman@gmail.com.

Best regards,

Daniel