Speaker: Ross Mistry of Microsoft, author and former SQL Server MVP

You can now upgrade initiatives across the application lifecycle — all with tools that make it fast and easy.

Ross will tell us about new management capabilities such as Utility Control Point and Data-Tier Applications. This can help you proactively manage database environments efficiently at scale through centralized visibility into resource utilization and streamlined consolidation.

You will learn how to:

• Reduce Total Cost of Ownership within your SQL Server Infrastructure
• Monitor your SQL Server instances
• Identify Consolidation Opportunities
• Deploy Data-Tier Applications

You'll see a demo that shows how to deploy a Utility Control Point, Enroll Instances, and deploy Data-Tier Applications.

Ross Mistry is an Enterprise SQL Server Architect with Microsoft. As a former SQL Server MVP, he is well known in the worldwide SQL Server community and frequently speaks at technology conferences and user groups around the world, such as PASS, SQL Connections, Europe PASS, and SQL BITS.

In his current role, Ross provides executive briefings, architectural design sessions, and proof of concept workshops for Microsoft’s largest customers located in Silicon Valley. His core specialty is SQL Server, however, he also focuses on Active Directory, Exchange and Hyper-V.

Ross is an author on many books, articles and whitepapers. His recent books include; Introducing SQL Server 2008 R2 (MSPress), Windows Server 2008 R2 Unleashed (SAMS) and SQL Server 2008 Management and Administration (SAMS).

Prior to joining Microsoft, some of his customers included EBay, MacAfee, Yahoo, Gilead Sciences, Ross Stores Dress for Less, The Sharper Image, McDonalds, CIBC, Radio Shack, Wells Fargo, and TD Waterhouse. You can follow and contact Ross on Twitter @RossMistry.