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Marketing is one of the most overlooked and undervalued areas for small business owners. For many who do have a marketing campaign, there is often no clearly defined customer in mind. If you are not marketing to your ideal customers, then you’re wasting your marketing dollars, time, and effort. How else do you ensure that your product or service will outsell the competition? In today's very competitive marketplace your marketing content must do three things: Identify, Attract and Retain your ideal customers.
Join us for a Business roundtable as we discuss some of the most effective ways to use a variety of marketing platforms and strategies and build what we call “Customers For Life.”
In this next Startup Toolbox session, Marketing Expert James Stuart will discuss:
· How to identify your ideal customer
· What your ideal customer wants more than anything in the world
· How to build your marketing metrics
· The universal solution to the marketing challenge
· Strategies to grow and retain your customer base, and more
About the Speaker:
James Stuart is a leading marketing strategist and Founder of Ultimate Business Development, which specializes in B2C marketing as well as online and off line video marketing. James’ proven business marketing systems enables clients to reach more customers and to retain them. His website address is: http://www.ultimatebusinessdevelopment.com
Sponsorship Opportunity
We are actively seeking sponsors for this and other upcoming events. As a sponsor, you will be given extra time during the meetup to talk about your business and services and table tentcards highlighting you as a sponsor will be present during our meetings. Your logo will be added to this page and your business information will be included in our marketing and social media efforts promoting this group. In exchange, your business will sponsor the beverages/snacks for the meetup. This is a one-month commitment, covering the two regularly scheduled meetups each month and any other additional scheduled meetups during the month. Other sponsorship levels and opportunities are available. Please contact us through this group or discuss at the meetup.
Parking
Metered street parking is available on Hill and Broadway Streets. There is also a covered parking lot immediately north of us (Bamboo Plaza -- enter from Bernard Street) that has a flat rate of $3.75 after 4pm. Check out the ParkMe app to get real-time parking information, options, and pricing. We are a couple of blocks from the Chinatown Gold Line station and multiple bus routes go up and down Hill and Broadway.
Map to help you find us: http://bit.ly/qy8Xkj
Kleverdog Coworking is located on a small street between Hill and Broadway; just a couple doors down from Phoenix Bakery on Broadway. Look for the bright red door with the 418 address.
Lost? Call us at[masked]
More Events at Kleverdog
Be sure to get on the Kleverdog email list where you will be updated on all the meetups, classes, workshops, and special events at Kleverdog. Go to: kleverdogcoworking.com.
February 21, 2014
Great! I love it when we learn something new or see something from a different perspective. Learn, implement and reap the rewards
February 21, 2014
Hello all, my name is Samm Allen and I am the part that some mentor's forget or avoid telling you about. I'm a 21 yr veteran in the consumer, medical, legal (front to back), and commercial (B2B) Collection and consulting industry. [masked]
February 20, 2014
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A lot of very good ideas from today's session. Marketing is essential for every business and using it to build lifelong customers is a great approach to building a lasting sustainable business.