Hands-on Implementation for Facebook Marketing

This is the workshop you have been asking for -- 3 hours of in-depth training!

With over 1 billion active users across the globe, Facebook is the most widely used social media platform online. There are an astonishing 67% of Internet users in the U.S. that are on Facebook. In European markets, penetration is even higher (82% in the U.K.). And it’s not just for the young people anymore, one in five 55-64 year olds have a Facebook account.  

With all of these switched on potential customers out there, can your brand afford not to engage with them on a daily basis?  

This course will provide the information and skills you need to develop a powerful and lasting Facebook community.  Learn ways to develop creative page content and how to turn fans into customers in fun and engaging ways.  We will use live/active Facebook pages to illustrate the tools used and show how to replicate these strategies and tools for your brand. 


Facebook Overview

• What is Facebook and why do so many people use it?

• An introduction to Social Media and Facebook

• The benefits of a Facebook brand page

• Difference between Profile / Page / Group

• How to navigate your way around FacebookNew Timeline Features

Creating Your Platform

• Creating a Facebook Profile / Page / Group

• Do’s and Don’ts when setting up your Page

• How it works - advanced and little known features

• Timeline Optimization– Logo / Banner / Photo’s / Highlights

Facebook Management 

• Editing and adding admins

• Status updates and regular posting

• The admin panel backend and analytics

• Building your brand on Facebook

3rd Party Apps and Plugins

• How to set up and install apps

• Integration of application to your website

• Activity Feeds, Recommendations, Like Boxes

• 3rd Party applications and software

Social Media Marketing

• Advertising on Facebook

• Creating Ads for as little as $5 per day

• How to Find Your Target Audience

• Apply Bridge Marketing from Facebook to your Website

• Build your audience with online marketing

Online Resources

• Facebook Posting Services 

• Facebook Terms and Conditions

• Recommended Facebook Pages

Workshop with Lauren Chaney, Online Marketing Manager 

Lauren is a Social Media and Online Marketing Expert. She is interested in all things related to the Online Marketing and Advertising, Search Engine Optimization (SEO) and Social Marketing on Facebook. She is constantly thinking of new and innovative ways to help small businesses promote their businesses online and to help get their companies ranked at the top of Google.

Lauren is also a business owner and real estate investor who is committed to getting out of the Rat Race forever. As an entrepreneur and small business coach, Lauren shares much of genius in business successful businesses via www.Learnonlinemarketingforfree.com the training website chock full of free training videos and webinars on Using Social Media and How to Effectively Utilize Online Marketing to build your business, marketing and business development content.  Lauren is dedicated to personal development and helping other achieve financial freedom.

"If your business isn’t online, within the next 18 months you will be out of business. Being part of the online community and engaging with customers is critical towards helping grow your business” -Lauren

Workshop Co-Facilitator, Gil Palencia Canlas

Gil is a serial entrepreneur, starting his first company in in San Diego at the age of 19 which grew to over 2,500 new clients in one year and spent $0 on advertising. His current projects includes real estate investing and has become widely known as an internet marketer for his video series “$140,000 in 90 Days,” and “8 Contracts in Los Angeles” and as one of those dudes that "makes money online" while bringing in an extra $20,000 from his website. He has spoken at several conferences and boot camps on the topic of Marketing, Sales and Outsourcing. He hosts regular webinars on marketing strategies, and helps investors and entrepreneurs with lead generation, traffic conversion and scaling their businesses. When not growing companies he likes to stay active surfing, endurance races, and a Kettlebell Jitsu Trainer at SoCal MMA & Fitness.

Who Should Attend?
This course is aimed at beginners to intermediate level users of Facebook for business.  If you have a Facebook page and want to maximize your marketing and reach new clients, this course is for you. It’s suitable if you currently manage a Facebook page for a company/brand but want to achieve more.


“I can't even place a price tag on the pragmatic yet creative knowledge you shared at yesterday's gathering. Absolutely worth my time. And the folks in the audience were so terrific with their input for my particular concerns. Love this group! Pizza was bomb too! Please schedule an Advanced Facebook workshop soon! :) Giant thanks.

-Annette, DIY e-Commerce 

Great info about using Facebook for business. Clear and broken down well to be understood. Glad they'll be doing a follow up class and intense class to get things done. Good presenters.

-Larry Alvarado, Entrepreneur  

Lauren you were fabulous. Light hearted, informative and easy to understand. Thank you 

-Danielle Bryant, Fashion Consultant, Swiss Dot

About The Startup Toolbox Group
The Startup Toolbox is where business owners at every level come together every other Friday at noon to discuss some of the issues and challenges they are dealing with in growing their businesses. The Business Roundtable is an opportunity share your experiences and gain/exchange proven resources that will help put your business on the fast track to growth. Each participant will have an opportunity to introduce themselves and their business which will be followed by a Roundtable discussion of YOUR particular business “Issue of the Week” that you submit to the moderator. Expert responses from those present will be given during our Roundtable session where we can all comment and discuss. Bigger issues/topics may trigger a more in-depth presentation at a following Meetup. Come out and be a part of the learning and fun!

Metered street parking is available on Hill and Broadway Streets. There is also a covered parking lot immediately north of us (Bamboo Plaza -- enter from Bernard Street) that has a flat rate of $3.75 after 4pm. Check out the ParkMe app to get real-time parking information, options, and pricing. We are a couple of blocks from the Chinatown Gold Line station and multiple bus routes go up and down Hill and Broadway.

Map to help you find us: http://bit.ly/qy8Xkj
Kleverdog Coworking is located on a small street between Hill and Broadway; just a couple doors down from Phoenix Bakery on Broadway. Look for the bright red door with the 418 address.
Lost? Call us at[masked]

More Events at Kleverdog
Be sure to get on the Kleverdog email list where you will be updated on all the Meetups, classes, workshops, and special events at Kleverdog. Go to: kleverdogcoworking.com.

Join or login to comment.

  • William L.

    Hi Lauren, Gil, I'm looking forward to the workshop. You mentioned some pre-work with Facebook so we would get the most out of the session. Would you remind me of the items we should complete?

    1 · May 22

    • Lauren C.

      Sorry for the delay - I had to move so just getting back in the swing of things. If you have a business fan page that'd be great. Otherwise most of the other things like paid advertising we'll be doing together. Feel free to contact me if any other questions arise. [masked]

      1 · June 5

    • William L.

      That's great. Thanks. I'm on it. See you soon.

      June 6

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