Lianne Stewart explains the new multiscreen reality of content strategy for TV
- Sep 19, 2013 · 6:00 PM
Linear and lean-in: How screens define the entertainment experience
The TV industry has been experimenting heavily in the multiscreen universe. They've even developed a name for it -- Transmedia. Guest speaker Lianne Stewart will provide details on how the entertainment industry is adapting and approaching their content strategies within this new, multiscreen reality, and open the floor to discuss how we can apply their learnings to other industries.
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Brian A.
Highly informative introduction to the concept of multiscreen with a compelling overview of the challenges facing broadcasters, creative and contents strategists. Great blog fodder. Active participation by all attendees made for a terrific get-together. I learned new stuff!
1 · September 19, 2013
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Robin M.
Sounds great but unfortunately I am babysitting that night! Hope to catch up with you all next month.
September 17, 2013
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Lianne covered a good amount of background regarding the inner workings of the broadcast industry in Canada and issues of content strategy in that space. Her session was insightful and provided some good food for thought.