Lianne Stewart explains the new multiscreen reality of content strategy for TV

Linear and lean-in: How screens define the entertainment experience

The TV industry has been experimenting heavily in the multiscreen universe. They've even developed a name for it -- Transmedia. Guest speaker Lianne Stewart will provide details on how the entertainment industry is adapting and approaching their content strategies within this new, multiscreen reality, and open the floor to discuss how we can apply their learnings to other industries.