February 20, 2014 · 6:00 PM
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Good content serves customers. It persuades them to buy and use your products and services, reduces calls to your support centers and helps prevent costly accidents and lawsuits. Yet, in spite of the buzz surrounding content strategy, there is a shocking amount of unusable, inappropriate, and irrelevant content being published and delivered to customers. Learn how to develop a content strategy to improve the customer experience, while advancing your business objectives.
Pamela Kostur is a partner and content consultant with Parallax Communications in Toronto. She specializes in helping clients connect their content to the customer experience and has helped dozens of organizations improve both their content and the processes they use to create and manage it. Pamela is also a co-author of the first edition of the best-selling book Managing Enterprise Content: A Unified Content Strategy (New Riders, 2002).
Boring admin stuff: Your best bet for maximum enjoyment is to arrive at the Monarch Tavern around 6pm. Go upstairs. Get a drink if you're thirsty and order food if you're hungry. We'll make our way down to the ground floor bar around 6:30pm. Guest talk starts shortly thereafter and ends at 7:30pm on the dot. If you want to continue the conversation, head back upstairs. The Monarch is kindly giving us the space for free, with the only stipulation being that we move upstairs at 7:30pm. So tip well please.