AMP, Instant Articles, Digital Distribution 2.0 - A Publisher's Perspective

Google AMP, Facebook Instant Articles, and Apple News all launched recently and each platform has it's strengths and weaknesses for the publisher. In this meetup we'd like to gather 3-4 publishers to share their first-hand experiences with working with either one or more of these platforms.

Our panel includes:

• Brian Aguilar (https://twitter.com/brianaguilar) - Product Manager @ MarketWatch (http://www.marketwatch.com)

• Jake Goldman (https://twitter.com/jakemgold) - President & Founder @ 10up (http://10up.com)

• Jeremy Toeman (https://twitter.com/jtoeman) - VP Products @ CNET (http://www.cnet.com) & Roadshow (http://www.cnet.com/roadshow/)

• Nicole Wilke (https://twitter.com/niclauren) - Head of Product @ TechCrunch (http://techcrunch.com)

Schedule

6:00pm - Chit-chat, food & drink
6:30pm - "Show & Tell" by each panelist
7:00pm - Panel discussion
8:00pm - Network and hangout over more drinks

Some questions we'd like to discuss:

What are the business benefits of each platform?

What are the technical barriers? Tips and tricks to getting started.

Are there any concerns with the shift from a, "drive traffic to my site" model to hosting readers remotely?

Monetization? Audience Measurement? Audience? Discovery? What are the pros and cons of each platform?

Assuming you distribute on all platforms, how much do you customize what you deliver? Do you deliver realtime or stagger your delivery?

Which container is best for your readers? Your business?

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