The Architecture of Understanding by Peter Morville

The Toledo Web Professionals are partnering with NWSPUG (Northwest Ohio SharePoint User Group) and Tech Toledo to attend “The Architecture of Understanding” by information architecture guru Peter Morville.

IMPORTANT - RSVP HERE: http://www.eventbrite.com/e/save-the-special-date-peter-morville-is-coming-to-toledo-june-15-2016-tickets-24237456886

About the talk: We think we’re designing software, websites, and experiences. But we're not. We are agents of change. Our systems shape belief and behavior at scale. If we hope to be better, empathy for the user isn't enough. We must also wrangle with culture, governance, methods, metrics, and the false dichotomies of mind-body and plan-build, because the things we make are reflections of how we see and sort ourselves. In this spirited tour of information architecture, organization strategy, and systems thinking, Peter Morville draws from his new book, Intertwingled, to reveal how everything is connected from code to culture.

About the presenter: Peter Morville is a pioneer of the fields of information architecture and user experience. His best-selling books include Information Architecture (the "polar bear book"), Ambient Findability, Search Patterns, and Intertwingled. ​​He advises such clients as AT&T, Cisco, Harvard, IBM, Macy's, the Library of Congress, and the National Cancer Institute. His work has been covered by Business Week, The Economist, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy. To learn more about Peter, visit http://semanticstudios.com/

• Yes, this is a lunch meeting! Talk to your boss now and get permission to attend during the work day. It will be worth it. Better yet, get your boss to attend, too.

• There is no cost to attend, but we expect a “sell out” so you must RSVP at Eventbrite - http://www.eventbrite.com/e/save-the-special-date-peter-morville-is-coming-to-toledo-june-15-2016-tickets-24237456886 - or else you may not be able to join us.

• Recommended parking: Vistula Garage, 610 N. Superior St, Toledo, OH 43604. Enter the parking garage via Orange Street. Cost: $6 for 4 hours.

• Directions to the Auditorium from Vistula Garage: Walk through the tunnel under Summit Street to One SeaGate. Go up to the first floor. Check in at the security desk.

• Schedule: Networking from 10:30am - 11am, Presentation from 11am - Noon, Lunch & networking from Noon - 1pm.