This is a group for folks who are interested in or using the Jobs-to-be-Done framework (#JTBD) developed by Bob Moesta and Clay Christensen. We'll meet monthly to talk about applying #JTBD to product design, marketing and innovation initiatives inside companies or in startups bringing products to market. We'll share practical tips and do practice interviews as well as give folks a chance to share their own experiences with #JTBD. Whether you are a newbie or a maven, you are welcome to come!

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Recent Meetups

  • February 26, 2014 · 6:30 PM

    Jobs to Be Done Meetup + practice interview

    11 JTBD enthusiasts | 4.50

    Happy New Year! Please save the date for the first Jobs to Be Done meetup of 2014. We'll use this time to share interview techniques and do a live interview for the group.
  • November 20, 2013 · 6:30 PM

    JTBD Meetup Kickoff

    17 JTBD enthusiasts | 4.50

    Hi folks, since there are lots of us in Toronto who love #JTBD we are kicking off a monthly meetup. Our first meeting will be mostly to get to know each other and make... Learn more

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    Adam W.
    "Web application developer for a small consultancy, always interested in improving how I can understand the problems I help our clients solve."
Founded Nov 7, 2013

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