Workshop on Intelligent Techniques for Web Personalization and Recommendation

Web Personalization tailors the Web experience to a particular user or set of users. The experience can be something as casual as browsing a Web site or as significant as trading stocks or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and providing customized and relevant information. To achieve effective personalization, organizations must rely on all available data, including the usage and click-stream data, content and structure, domain knowledge, as well as user demographics and profiles.

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