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The UNFORGETTABLE INTERVIEW: Branding Yourself for the Job You Really Want

Olalah Njenga

YellowWood Group, LLC

CEO & Senior Marketing Strategist

Olalah is a gifted marketing strategist who gets to the meat of the matter with straight talk and powerful, laughter-inspiring truth. She shares her powerful, content-packed message for small business success to appreciative audiences across the United States and has broken a fire code or two with record attendance in the process. The author of “37 What Were They Thinking Moments in Marketing”, Olalah has been spotlighted on, Fox News and Small Business Trends. She’s a passionate small business champion who writes a column for Carolina Business Connection and is a featured expert in the 2012 Woman’s Advantage calendar. Olalah serves on several business advisory boards and is a two-time Top 50 Catalyst Entrepreneur award winner, a two-time International Stevie® Women In Business award finalist and was honored with a 2011 Women Extraordinaire Award for seeing her company to record revenue growth.

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  • A former member
    A former member

    Thoroughly enjoyed Olalah's astute presentation today on personal branding and how one must "brand by design and not by default". Lots of home work to do tonight!

    1 · July 17, 2013

  • Karl S.

    Great information, Great energy. Chock full of ideas and insight into Personal Branding. This really filled in some gaps for me.

    1 · July 17, 2013

  • CathyAnn G.

    really enjoyed this meeting. Olalah has a lot of positive energy. Loved her insight on what we should and should not be doing in an interview. Great ideas/advice.

    1 · July 17, 2013

  • Gregg S.

    Very informative and poignant for navigating today's job market. Olalah was very energetic and positive -- great experience overall.

    2 · July 17, 2013

  • John M. O.

    How do you stand out from others in your executive search and brand planning? We found out a lot of real, gut level insight from Olalah today. Many great Olalaisms today!

    When you are in a work search perception is reality. Most of us do not think about how we are exceptional and we should.

    You must brand by design especially when you are in a work search. Your personal brand is being communicated whether you open your mouth or not. Work search can make you bitter and hard. Don't let it harden you because it can morph and become a part of your personality.

    2 · July 17, 2013

  • John M. O.

    Wow. If you want to be wowed in the heat of the Summer (2013) and learn from a treasured resource on business and careers look no further! What do you have in store for us? I really cannot wait!

    1 · July 16, 2013

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