Ten Simple Lessons to Market Your Brand

Join Triangle Marketing Club (http://www.trianglemarketingclub.com) in February when Jeffrey Slater, Director of Global Marketing (https://www.linkedin.com/in/jeffreylslater)of Nomacorc (http://www.nomacorc.com/) presents on 10 Simple Lessons to Market Your Brand.

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1.Why your product or service must solve a problem
2.How being focused is a powerful tool to success in marketing
3.Narrowly defining your target audience is critical to gaining traction
4.Being different is more than a catchphrase, it is an imperative
5. Why brands must tell a story succinctly
6.Why creating a brand creates true value
7.How pricing is as a signal of value to set expectations
8.Can you find a way to sample your offering
9.Learn options to expensive advertising
10.Know your business’ why – to accelerate growth

Jeffrey is the Author of a new best-selling book UNRAVELING THE MYSTERIES OF MARKETING. Jeffrey Slater is an experienced marketing professional whose successful bakery business was on Inc Magazine's fastest growing 500 in 1985. With his wife, he built a nationally recognized wholesale bakery business called Rachel’s Brownies. National publicity included articles in The New York Times, USA Today and Philadelphia Magazine. He also appeared on CNN, The Phil Donahue Show, Charlie Rose and many others national and syndicated talk shows. The Philadelphia based company was successfully sold in 1989 to GoodMark Foods in Raleigh, North Carolina.

Over time, he rose to the position of Executive Vice President of Marketing for their $400 million snack food company with $100 million brands that included Slim Jims and David’s Sunflower Seeds. He was responsible for GoodMark’s $20 million marketing, advertising, and promotion budgets including the highly successful, “Snap into a Slim Jim” campaign with Macho Man Randy Savage from the late 1990’s and Slim Jim Guy in 2001. The company was acquired by ConAgra Foods where he remained EVP of Marketing for their snack food division. Today he is employed as the Global Director of Marketing for Nomacorc, the leading brand of still wine closures with 2.3 billion corks sold in 2013 and the recently launched sugar cane based Select Bio.

He writes a popular marketing blog called MOMENTSLATER www.themarketingsage.com (https://www.themarketingsage.com/) reaching over 25,000 marketers per year and was recently a guest on the #1 business podcast on iTunes called Entrepreneur on Fire with host John Lee Dumas. Jeffrey resides in Raleigh, North Carolina.

This event is sponsored by Brasco Marketing & Design (http://brasco.marketing/)