Advanced Social Media Marketing Course at UCSC Ext. Silicon Valley (Oct 17 & 24)
Details
http://photos4.meetupstatic.com/photos/event/e/3/e/6/600_410038342.jpeg
To register for this course, you will need to sign up on the UCSC website (http://course.ucsc-extension.edu/modules/shop/index.html?action=section&OfferingID=4585610&SectionID=5275614) (NOT on this Meetup page).
Course Description
This course provides a pragmatic approach to achieving measurable sales and marketing goals.
The course updates traditional sales and marketing strategies and techniques using modern social media marketing tools and platforms.
You will learn how to use social platforms such as Facebook, Twitter, and LinkedIn to expand the sales funnel globally, shorten the traditional sales cycle, and automate large portions of the sales process.
Topics include:
• Tools and technology: a refresher of what's new
• Choosing the right platform for your industry
• The evolution of the sales funnel and process
• Increasing sales leads and nurturing them to closure
• Product ideation through the social media experience
• Building and executing a social media marketing strategy
The following guest speakers have been confirmed:
• Eric Geslien (http://www.tracx.com/), Tracx
• Mario Herger (http://www.enterprise-gamification.com/index.php?lang=en), Enterprise Gamification Consultancy
• Petra Neiger (https://twitter.com/petra1400), Polycom
• Alice Golstein (https://www.linkedin.com/in/alicegoldstein), Attensity
Course dates:
• Friday, October 17th, 9 AM - 5 PM
• Friday, October 24th, 9 AM - 5 PM
Enroll here (http://course.ucsc-extension.edu/modules/shop/index.html?action=section&OfferingID=4585610&SectionID=5275614).
For questions, contact me at @NaThomson (http://www.twitter.com/nathomson).