For our May meeting we will be discussing Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf and Josh Seiden.
We're hoping that Josh will be able to join us for the discussion. Either way, it's sure to be a lively discussion and a great time!
In addition, the authors have generously secured a discount code for us. If you check out from the publisher's site (http://shop.oreilly.com/product/0636920021827.do) using the code LEAN13 you will get 40% off the print edition or 50% off the ebook! Thanks guys!!
About the book
The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.
Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.
- Frame a vision of the problem you’re solving and focus your team on the right outcomes
- Bring the designers’ toolkit to the rest of your product team
- Share your insights with your team much earlier in the process
- Create Minimum Viable Products to determine which ideas are valid
- Incorporate the voice of the customer throughout the project cycle
- Make your team more productive: combine Lean UX with Agile’s Scrum framework
- Understand the organizational shifts necessary to integrate Lean UX
About the authors
Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. He is currently a Managing Director in Neo's New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.
Josh Seiden has been creating great technology products for more than 20 years. A UX design leader, Josh has worked in hardware and software, consumer and enterprise, mobile, web, and desktop. He was head of product design at Wall Street innovator Liquidnet, and lead pioneering interaction design teams at Cooper. He is a founder and past President of the Interaction Design Association.
About our host
We are meeting at the wonderful Meetup HQ. Thanks Meetup!
The $10 fee covers food, drink and administrative costs.