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Mobile Augmented Reality - UX Breakfast Club

The UX Breakfast Club, sponsored by The Los Angeles User Experience Meetup group and Vitamin T, provides a setting to discuss topics related to User Experience or emerging issues in the field that may be impacting the discipline.

The UX Breakfast Club will meet on Saturday, July 21st at 9:00 AM at Cafe Laurent in Culver City.  The event is free. You will notice that you are required to place a deposit when you submit your RSVP.  Your money will be refunded if you attend.  This allows us to provide a precise reservation to Cafe Laurent.

Please review the menu and make your selection before coming to Cafe Laurent. This will help save time so the event can begin promptly. Be sure to stay focused on the conversation topic during the gathering.

Only those with an "attending" RSVP status may join the event. If you are interested in the gathering and it's full, please join the waiting list. Spots often become available at the last minute.

We are thrilled the following AR experts will be joining us:

Gaia Dempsey is a founding team member and VP of Product at daqri. She began her startup career at Idealab, where she supported incubated startups and worked in the marketing and in-house social media departments. Next, Gaia co-founded and served as an executive at the interactive and digital marketing firm Demeter Interactive, specializing in California tech startups and companies with a focus on sustainability. At this firm Gaia's responsibilities included managing creative campaigns, developing client education curriculums, creating social media content plans & implementing digital event integration, and executing marketing strategies.

In February 2010 Gaia joined daqri to help create the world's first-of-its-kind enterprise-class augmented reality platform. As a Co-Founder and VP of Product, she develops and executes product strategy to serve brands large and small, championing a design led ethos. Gaia also serves as the liaison for global educational and art-related partnerships.

Brian Mullins, CEO of daqri, is a visionary and a pioneer in the field of augmented reality.  He studied engineering at the US Merchant Marine Academy, after which he helped to develop systems that employed some of the earliest vision based mixed reality technologies while working in the field of simulation at the U.S. Department of Transportation, and later at the Space and Naval Warfare Systems Command in San Diego, CA.  He is currently the Founder and CEO of Santa Monica, CA based daqri, creator of enterprise class augmented reality technologies and solutions.

Brian Selzer, Co-Founder, President & Chief Creative Officer of Ogmento, Inc., a developer and publisher of location-based, augmented reality games and entertainment.

Matthew Szymczyk, Director & CEO of Zugara

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  • A former member
    A former member

    Thanks for posting the links Gaia and thanks for participating. You guys are doing some really cool stuff at Daqri.

    July 25, 2012

  • Saba

    Thank you, Crystal & Carlos for yet another great event!

    July 25, 2012

  • Gaia D.

    Hello all! Thank you so much to Crystal & Carlos for inviting us to participate in this awesome event. I had a great time and met a bunch of cool new UX designers.

    In my group we talked about new spatial design principles. Resources can be found below:


    Also, the original talk I gave on Designing for Serendipity can be found here:

    Thanks again & hope to see you again soon!

    July 25, 2012

  • Crystal Ehrlich, UX D.

    SightFinder is similar to Google Glasses but for the blind (VIDEO) -->

    July 23, 2012

  • A former member
    A former member

    I loved this topic and Gaia Dempsey shared a lot of great info with our group.

    July 22, 2012

  • John A.

    notes/comments - part II


    Leap technologies.


    Nat Geo - Goes AR

    • AR is an umbrella for multiple technologies:
    AR lite
    Project map
    Natural user interface
    (gestural control)
    Object / image recognition

    And Finally check out...

    July 22, 2012

  • John A.

    Hey All,

    Thanks Crystal and sponsors for setting this up.
    Another great UX Breakfast meetup.

    Few notes below from our discussions with Matt Szymczyk of Zugara.

    AR Couponing.

    World Lens
    Instant translator

    Interesting AR company

    LEGO - AR at POP

    Shift to publishing -

    July 22, 2012

  • Levent L.

    It was really nice to have a chance to talk to Brian.
    For the feature meetings I would also have chance to talk to other guests listen their opinions about the topic.

    July 22, 2012

  • Kevin H.

    I will start by saying thank you to Robin from VitaminT/ Aquent for the breakfast! I was at Mr. Selzer's table so I would like to thank him next and of course all of the other AR experts that came out. At my table we talked about one video in particular from Japan, which you can see here: . Also, for those with the time and inclination, Coursera is offering a free course on a related topic ( Lastly, thanks to Crystal and Alex for putting this together!

    July 21, 2012

  • Kevin H.

    It was great to learn in depth from industry insiders where this field is at the moment.

    July 21, 2012

  • Crystal Ehrlich, UX D.

    Hi Folks, it would be great if you could bring a camera and your business cards with you.

    July 21, 2012

  • Crystal Ehrlich, UX D.

    Hi Folks, I can't wait to see you tomorrow at 9AM. Be sure to look at the menu in advance so we can quickly place our orders. Also, the gathering lasts about 2 hours. As for the conversations at the table, be sure to stick to the topic. It's quite tempting to go off on a tangent. We are very lucky to have Gaia Dempsey, Brian Mullins, Brian Selzer and Matthew Szymczyk joining us. Let's use their time wisely. See you there!

    July 20, 2012

  • Crystal Ehrlich, UX D.

    Please note that Peter Boutros of Total Immersion will not be joining us. There was a last-minute change in his plans.

    July 19, 2012

  • Elliott

    How is augmented reality relevant to solving problems? That is the main question I am coming with....and that video is incredible!

    July 16, 2012

  • Crystal Ehrlich, UX D.

    Here is another question for our speakers: What does a UX designer need to know about Augmented Reality?

    June 21, 2012

  • A former member
    A former member

    Question: Is it possible to layer different AR triggers into the same single UX, to ensure that at least one of them will work as planned? Is this kind of redundancy necessary, or a luxury, with current AR builds?

    June 21, 2012

  • A former member
    A former member

    Question: What are these developers' favorite AR applications out there on the market currently? What are their favorite ones in the pipeline?

    June 21, 2012

  • A former member
    A former member

    Question: besides the camera, GPS, and accelerometer, what sensors and/or data are these developers utilizing to build better interactions with AR? what sensors would they LIKE to have access to, or are there sensors that SHOULD be added to a device, to make AR more interesting or engaging?

    June 21, 2012

  • Crystal Ehrlich, UX D.

    Example of the technology we are interested in:

    June 17, 2012

22 went

Your organizer's refund policy for Mobile Augmented Reality - UX Breakfast Club

Refunds offered if:

  • the Meetup is cancelled
  • the Meetup is rescheduled
  • you can cancel at least 2 day(s) before the Meetup

Additional notes: The event is free. You will notice that you are required to place a deposit when you submit your RSVP. Your money will be refunded if you attend. This allows us to provide a precise reservation to Cafe Laurent.

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

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