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Martin F.



Member since:

October 26, 2012


What do you hope to get out of Experience Design Perth?

Network with like minded people. Healthy discussions on UX techniques, findings and challenges.

What is your role, how does it relate to User or Customer Experience Design?

I'm a senior user experience designer at Bankwest. My job is to help non-designers get closer to our users and experiment with ideas.

How do you define User or Customer Experience Design?

It's good design. It's understanding people, their goals and contexts. It's coming up with lots of ideas, experimenting, being wrong and iterating. It's the delight on a persons face when they realise life just got a little bit easier.


Listener, understander and designer.

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