How Web Analytics Tools will Help you do Better User Experience?
Details
Web Analytics and UX have always gone hand in hand in order to understand user’s needs and create better experience in websites and apps.
There are dozens of tools, frameworks and methods that help us know our users better, tell what they want and present how they behave during their digital experience.
In this lecture, you will learn how to use data in Google Analytics and other Analytics tools in order to understand your user’s behavior patterns and make smarter decisions in your UX process. I’ll show you which data will help you in the process and which data you need to stay away from. In the end, I’ll show you how to use data to explain your customer (and your boss) the reasons for all decisions you made during the process.
Lecture takeaways:
• Which data you need to ask for during your work as UXers?
• How to analyze the data and make smarter UX decisions based on it?
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About Yehuda Raizner:
I believe that organizations should make better business decisions relying on data.
In the Last 5 years I help organizations to improve their digital performance by analyzing user behavior in their websites and apps.
I managed the Analytics department in GO Internet Marketing and 1 year ago I Co-founded ‘ThinkUser’, a digital Analytics agency.
I worked with the biggest organizations in Israel- Leumi bank, Bezeq, Dan Hotels, IDI insurance company, YesPlanet, FeedVisor and e-commerce brands.
Through all years I use frameworks, methods and tools in order to help millions of users to get better experience in customer’s digital properties.
Please note the time, we start at 19:00
Agenda:
19:00: Delicious Snacks & Coffee / Networking
19:15: Welcome & Intro
19:20: Presentation: Yehuda Raizner
20:10: Open discussion about Web Analytics Tools
*This presentation will be in Hebrew
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