Questions and stories as the basis for significant products

In this meetup we will learn how asking the right questions and telling the right stories can drive our insight to ideate and create significant products.

First Speaker: Eyal Fried

Eyal will challenge us to tell a good story as a fundamental step of observing the experience we are aiming to improve.

Eyal will explain how the term 'interaction design', at its core - is really a new way to look at the human experience and tell a fresh story about it.

Through the prism of ten projects, Eyal will show how good stories were the foundation of looking at scientific, cultural and social problems in a new way, and how the stories introduced a new way to observe the human experience. Eventually, through the development of the stories - beneficial products or services were created and allowed novel solutions to significant problems.

Second Speaker: Hanan Gelbendorf

Hanan will challenge us to ask important questions about the various target audiences that our product serves: Who are you serving? Are your end user and your (potentially - paying) clients aligned?

Hanan will navigate through different examples of cases where the user's interest and the purpose of the app were not aligned. Through these cases, he will explore the challenges, and outcomes while focusing on the ultimate goal each product was aiming to achieve.

Third Speaker: Shay Afek

Shay will give a short pitch of his startup introducing a crowd source UX feedback for any site or app.

Speakers resume:

Eyal Fried is a cognitive researcher and Interaction Designer. Eyal has co-founded Acclair, a research venture exploring non-medical applications of neuroscience through design methodologies. IN 2010 he co-founded OpenInvo, an online marketplace for ideation and invention.

He has done web development work in New York, research with the PLAY research studio of the Interactive Institute in Gothenburg, Sweden, Human-Computer research and design for MAX Interactive in Tel-Aviv, Israel, digital product with the ID-Lab in Milan, Italy.

Eyal has taught in Shenkar College of Engineering and Design, the Nuova Accademia di Belle Arti (NABA) in Milano, and was a guest lecturer at Duke University. He is currently involved in several research and commercial start-ups, and is heading the Design&Technology Program at the Master’s in Industrial Design Department in the Bezalel Academy of Art and Design.

Eyal earned a BA in psychology and communication (Haifa University, Israel), MCIS in Information Systems (Rutgers University, US) and MA in Interaction Design (Interaction Design Institute, Italy).

Hanan Gelbendorf is currently running BABA - Bezalel Alumni Business Accelerator, which he co-founded two years ago. He is a lecturer at Bezalel Masters in Design Program and design and product strategy consultant, mentor at Microsoft Ventures Accelerator and MindCet.

Hanan spent 9 years in NYC, where he founded and ran a social intelligence agency, BuzzHunter, was involved in startups such as RedLasso and directed business development for Kodak/CreoScitex special products group.