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Defining, designing and using gamification

Games are an engaging and captivating medium, and serious games - those built for a purpose other than entertainment - can be used to educate, inspire and train a target user base. More recently though designers have started to borrow elements directly from video games, embedding these elements into non-game interactive systems in an attempt to make a more engaging experience for users. Described as gamification, or gameful design, this area has taken off big time in the last few years. This presentation will introduce you to the concept of gamification, detail where and why you'd use it, and provide tips on how to design it effectively.

Presented by Mr. Zac Fitz-Walter, Phd Candidate, Queensland University of Technology

Zac is a PhD candidate at the Mobile Innovation Lab at the Faculty of Science and Technology, QUT with a research focus on gamification, mobile applications and motivation. His PhD thesis is centered around exploring how to design effective gamification for mobile services and software applications. Zac has interned at the Nokia Research Center in Helsinki, Finland as a User Experience research intern and has taught a range of subjects at both the Faculty of Information Technology and Faculty of Creative Industries at QUT. He also creates iPhone applications and games during his spare time and when he gets the chance enjoys playing board games... in particular the super nerdy German ones.

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  • Zac

    Just to let you all know the latest issue of Gamification Weekly is now out with a bunch of links on education and enterprise gamification. Also remember the real life cooking game from the presentation? I included a link to the full video at the end. Check it out here:

    1 · July 5, 2013

  • Juan

    Brilliant! Gamification is a beyond-exiting topic + The UX group radiates an excellent vibe + Zac is a talented presenter..

    1 · July 3, 2013

    • Zac

      Thanks Juan. :)

      July 4, 2013

  • Nicole C.

    Fantastic, very informative and it was a great topic for discussion

    1 · July 3, 2013

  • Cathie H.

    Great talk. I would have loved to delve further into the ethics discussion... maybe at the Gamification meetup.

    2 · July 3, 2013

    • Juan

      That's a great topic Cathie.. consider Gamification-Ethics logged in the "BMG" backlog..

      1 · July 3, 2013

  • mouna

    This was my first time attending a talk in this group and it was a great experience. The topic was very interesting and very well presented. Zac had an in depth knowledge about the topic and engaged the audience. I am definitely going to be reading more about this topic. Lets start the gamification !

    1 · July 3, 2013

  • Justin

    Excellent. Well presented, informative, and easy to follow.

    2 · July 2, 2013

  • Michael Z

    Looks like I'm stuck working late tonight - sorry Zach - any chance you can share the presentation later on?

    July 2, 2013

    • Zac

      Definitely, see the links posted in the event.

      July 2, 2013

  • Zac

    I had a lot of fun tonight and I hope you all enjoyed the presentation! Prepare for some links...

    Here's a link to the slides (minus the top secret research stuff at the end):

    Links to the gamification examples I talked about can be found here:

    Here's a link to my weekly gamification newsletter:

    Here's a link to a gamification meetup starting at the end of this month:

    And finally here's a link to a dilbert comic on gamification: :)

    Well done to those who did the homework!

    Make sure to keep in touch!

    July 2, 2013

  • Anita F.

    Great event tonight!

    1 · July 2, 2013

  • Thurstan H.

    Great talk Zac. Some great tips to take away.

    Dan Pink's talk about the puzzle that is motivation

    A revealing insight into how motivation works and how different factors affect it based on work type (ie physical vs mental), incentives and self directed vs external instruction and most surprisingly that more money can lead to less performance!?

    2 · July 2, 2013

  • Andrew W.

    Engaging talk to a relatively big crowd but still lots of discussion and debate. Exactly the kind of meetup the group is shooting for.

    1 · July 2, 2013

  • Molee

    Work running late. Have to cancel. Sorry!

    July 2, 2013

  • Leonie S.

    Sorry have the worst cold, not going to make it. Bummed, looks good.

    July 1, 2013

  • A former member
    A former member

    Hi. I'm interested User Experience and designing. I'm looking forward to it.

    1 · June 30, 2013

  • Steven H.

    I'd really like to attend these again but Tuesday is an on-going commitment for me. The Thursday meetings were really engaging. Would BUE&IDG ever consider shuffling them around the week again?...

    P.s. Hi Zac - you're talk sounds fascinating.


    1 · June 29, 2013

  • Zac

    Hi everyone! I'm looking forward to presenting next week and judging by the number of RSVPs it seems looks like we'll have a great turn out.

    How do you feel about some homework? I guess it would be more like prep work, but either way it definitely isn't mandatory and I promise it isn't too hard either. For those of you who are keen - simply have a quick look through this slideshare presentation on the definition of gamification to get yourself in the headspace:

    Finally, it wouldn't be a gamification presentation without a few challenges, so I've put together three tough questions for you to try and answer before the meetup...
    1) When was the first documented use of the word gamification?
    2) What is Mario's full name? (From the Super Mario Bros. game series by Nintendo)
    3) How do you pronounce "Czikszentmihalyi"?

    See you all next week!

    1 · June 26, 2013

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