Red Herrings: Debunking the Pop Psychology of Color

It’s no secret that color is important to designers: when employed correctly, color not only looks pretty, but can also capture attention, convey a message, and toy with emotions. The problem is, UXers often miss the mark when thinking about how to use color effectively—we rely on “pop psychology” knowledge that hasn’t been supported by scientific research, or even worse, is just plain wrong.

In this presentation, Elizabeth will use fun visual demos and recent color perception research to explore scientifically-proven ways that color can be used to effectively communicate with users. I will also share some easy strategies to ensure that a design is accessible to users who have difficulty seeing color.

Agenda
5:30 - Networking, light snacks and drinks
6:00 - Presentation Starts
7:15 - Network libations at nearby bar

About the Speaker
Elizabeth works as a UX Specialist at Centralis, a UX research and design consulting firm in Evanston. Her expertise spans user research, usability testing, IA, and experience design for web, mobile, and physical products. Elizabeth’s UX skills are based in a deep understanding of the human mind: before starting in the field, she completed a Ph.D. in Psychology at the University of Chicago, researching the relationship between attention, memory, and visual perception. In her spare time, she likes to play the banjo, fall asleep outside on sunny days, and plan elaborate backpacking vacations. You can find her on Twitter @elizallen_

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