Jared Spool (UX Easy Speaker Series)

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Jared Spool (https://twitter.com/jmspool). If you don’t know that name, you may be new to UX, because Jared is one of the authorities in experience design, and we’re excited to host him at UX Speakeasy this February 3rd at Qualcomm.

As part of our UX Easy Speaker Series, Jared will answer the question "Is Design Metrically Opposed?” The full talk description is below, but regardless of the topic, Jared always entertains, educates and inspires. You’re not going to want to miss this night.

Unlike most Speakeasy events, we will start promptly with our speaker at 6pm, followed by a happy hour just a few minutes down the road at Ballast Point Brewery.

Please join us in welcoming Jared Spool back to San Diego!

Wednesday, Feb. 3 at 6pm
Qualcomm Q Auditorium (https://www.google.com/maps/place/6455+Lusk+Blvd,+San+Diego,+CA+92121)
(near, but not on the main campus)
6455 Lusk Blvd (https://www.google.com/maps/place/6455+Lusk+Blvd,+San+Diego,+CA+92121)
San Diego, CA 92121-2779 (https://www.google.com/maps/place/6455+Lusk+Blvd,+San+Diego,+CA+92121)

Followed by happy hour at: (no longer Karl Strauss, now it's...)Ballast Point Brewery
9045 Carroll Way
San Diego, CA 92121

RSVP (https://www.meetup.com/UXSpeakeasy/events/228194894/)

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Is Design Metrically Opposed?
by Jared Spool

The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe-our gut or the data?

In the world of measures, metrics, and Key Performance Indicators some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs), have hurt the online experience of Instagram and LinkedIn. While alternatives to satisfaction and net promoter score give insight into the design process and help designers have better instincts.

If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss this talk.

This talk will show you and your team:

• What easily-collected analytics, like bounce rate and time-on-page, actually tell us about our users’ experiences
• Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how metrics can impact design
• Why asking, ”Would you recommend this?“ isn’t an ideal way to measure brand engagement

This talk is 60 minutes (75 minutes with Q&A).