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Life on Hadoop: Lessons from Building Large-Scale Advertising Pipelines

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Life on Hadoop: Lessons from Building Large-Scale Advertising Pipelines

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Life on Hadoop: Stories and Lessons from Building Large-Scale Advertising Pipelines

Yahoo's advertising data systems have been powered by Hadoop for 4 years. Come hear about how Hadoop helps solves large-scale data problems at the forefront of the digital advertising industry.

Speaker: Matt Ahrens, Engineering Manager, Yahoo Champaign
Matt graduated from UIUC in 2003 with a Bachelor's degree in Mathematics & Computer Science. After working for Motorola for 4 years, Matt joined Yahoo in 2007 as part of the Advertising Data Systems group. He has been part of the teams that have built out data pipelines for Yahoo's display advertising businesses.

Papa Dels will be served at 6:00 with the talk starting about 6:20 and Q&A to follow.

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Urbana-Champaign Hadoop User Group (U-CHUG)
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