Web Analytics; moments of truth!

In the ever changing competitive market of online businesses, those that are not acquiring insights and understanding the amazing opportunities hidden behind numbers and graphs, are doomed and disappear quickly.

Although the concept of Analytics and Business Intelligence are not new, with the changes in economic climate, organizations have been forced to optimize sales and marketing operations, and Web Analytics became a buzzword; the term is all around especially if you are running an online business or are in web development.

But what Web Analytics really is, and why do businesses need it? That’s what we are going to learn in this presentation. This is for you if you are a business owner, a sales person, a web developer, a marketer, an analyst, or simply a person interested in data analysis and curious about how Web Analytics may impacts your business and bottom line.