Knowing your Market and Customers

FCV Interactive will be hosting the talk “Know Your Market, Know Your Customers”. Karyn Zuidinga, Senior Director of User Experience, will be joined by other FCVers to discuss getting to know your customers, and extracting the most out of your user research to create products your customers will
love. Karyn will explain how products can end up in the ‘product death cycle’ – led by the best of intentions – and detail examples of successful and unsuccessful user research methods in order to help you understand the approach that works best for your product. Karyn’s 16 years of work in User Experience includes running her own successful user experience consulting firm (Analytic Design Group Inc.) for over 10 years and teaching UX courses at UBC and Capilano University.