Maximizing your Google Grants budget for Nonprofits

After-party: Join us at the Irish Heather afterwards for a drink!

Welcome to the Google Grants program! In this introductory session we will:

1. Cover program details and the application process, plus the requirements, limitations, and best practices for adwords campaigns.

2. Show you how to maximize performance through optimization techniques.

What is Google Grants?
Google Grants is the non-profit edition of AdWords, Google’s online advertising tool. Google Grants empowers non-profit organisations, through USD 10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.ca.

That’s right, $10,000/month of free adwords from Google for eligible charitable nonprofits. Apply today (http://www.google.ca/intl/en/grants/details.html).

This month’s guest
http://farm8.staticflickr.com/7379/8724553824_fb84384f50_m.jpg (http://www.flickr.com/photos/evdg/8724553824/)Alan serves as the Associate Director for the Digital Marketing team at Cardinal Path after joining the group in early 2012. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. His current role with Cardinal Path spans a range of clients across a variety of online channels.

Twitter

Event hashtag: #ntvan Group: @NetTuesday Presenter: @CardinalPath Venue sponsor: @HiVEVancouver Social media sponsor: @HootSuite

Agenda

5:30 - 6:00 PM: schmoozing (http://www.thefreedictionary.com/schmoozing) and snacks 6:00 - 7:30 PM: Adwords for nonprofits