The Heat is On!

From: Jeff
Sent on: Friday, August 20, 2010 9:19 AM
While it's still so hot outside, we've come up with a list of EASY and EFFECTIVE actions you can take from your own home. Of course these can be done anytime of year, and you can even do them while watching tv or hanging out. When you try them out, let us know how it goes!

1. Craigslist

Vegan Outreach has been experimenting with posting something like the below
every month to their local Craigslist, and has found it generates a number of
requests from interested people. If you have a few minutes a month, you
could do it for the CL in your area, too (under free stuff).
Free Vegetarian Starter Guide!

Curious about vegetarianism? Want to learn more about ethical eating, and
the specific steps you can take to cut your support of factory farms?
Interested in vegan recipes and optimal nutrition? You can get a free Veg
Starter Guide here!

2. Take 5 Save 5

The Humane League of Philadelphia ( has taken this a step further and have automated the process. Visit the website to randomly pull up a craigslist page to post to, or choose from many other message boards and sites similar to Craigslist. Post a message "I have a free Vegetarian Starter Pack I'd love to send you - it has recipes, nutrition and health information, product tips, and a lot more! Just email me your mailing address and I'll put a Veg Starter Pack in the mail for you" and wait for responses. When you get them, mail off a starter pack and use their online form to record where you sent it. Very easy! (You can request Veg Starter Packs from me, or most animal organizations will give them to you for free too.)

3. E-Leafleting on MySpace

Instead of handing people a brochure, we can also send them links to watch videos. ELeafleting at makes this easy to do at MySpace. You send out requests for people to friend you, using an account that has "Meet Your Meat" playing automatically when people visit the page. You can watch a short video at to see how it's done.

4. Facebook

Friend requests can't be automated in Facebook like they are in MySpace, but Facebook is so popular that it's a great tool for outreach. So as to not overwelm your readers, Erik Marcus has some great tips here on how to use facebook, especially "Like" vs "Share":

5. Just Ask

Sometimes the simple, direct way is also the most effective. People have been trying this out, and it works! On Facebook, simply send out a request asking if people could go vegan for a month, or give up dairy for a month, etc.

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