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Lunchtime Lesson: Social Media Without the Ick Factor

Social media is clearly a dominant force in today's marketing world, and particularly so for solo entrepreneurs, consultants, and small businesses. Initially, however, entering the "social media scene" can feel like a whole lot of shouting, without much return for jumping into the fray.

If your response to today's social media climate tends to be, "Ick!", then attend this lecture and Q&A to learn more about establishing your purpose for social media, and ask on-the-spot questions to get a plan for how you can immediately implement new social media strategies into your own business, whether you're a brick-and-mortar storefront, an engineering consultant who doesn't see how Twitter could help her bottom line, or an aspiring novelist who wants to build a platform for her book.

Bring your lunch and get a FREE hour long tutorial from friend of WORK Kate Swoboda.

Bio: Kate Swoboda is a writer and strategist who specializes in using the online marketplace to grow your business. She's the creator of the personal growth website Your Courageous Life and the popular marketing program, The Coaching Blueprint. You can learn more about her at .

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  • Doug M.

    Kate provided insightful perspective on the multi-dimensional challenge of the evolving social media scene. Her ability to match particular content, outlets and formats (from tweets to blogs to newsletters to ebooks) with an individual's personal style and market was impressive. She made it seem very accessible (relatively speaking).

    1 · July 26, 2013

    • Natasha J.

      Well said, Doug! Glad you enjoyed the lesson and look forward to seeing you at WORK again. :) Natasha

      July 26, 2013

  • Natasha J.

    Awesome lesson today! Here is Kate's contact info for anyone who wants it:

    Kate Swoboda

    July 26, 2013

  • Paul W.

    Best Lunchtime Lesson to date - thank you Kate Swoboda and WORK Petaluma!

    2 · July 26, 2013

    • Natasha J.

      Thanks for coming, Paul! I thought it was fantastic, too! :-)

      July 26, 2013

  • Tanya J.

    Looking forward to it!

    July 24, 2013

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