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Lunchtime Lesson: Say What? Planning Your Marketing Communications Efforts

Have a business, product, service or other offering that you want to tell the world about, but aren't sure how to go about it?  In this session, nonprofit communicator and journalist Julie Petersen will help you aim in the right direction.

After a brief overview of communications strategy and planning, we'll work together to get you started on a real plan: identifying and understanding you audiences, developing content that appeals to those audiences, and then using that information to figure out how best to reach them - and what to say when you do.

Bring your lunch and get a FREE hour long tutorial from coWORKer Julie Petersen.

Bio: Julie Petersen is a writer, editor and communications strategist who brings more than 12 years of effective reporting, writing and publishing experience to public education reform. A former technology and entrepreneurship reporter, Julie is now focused on capturing, distilling and conveying clear and compelling information about education innovation to a wide range of audiences, including entrepreneurs, grantmakers, investors, policymakers, educators, and families.

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  • karen

    WORK is such a great resource and Julie Petersen was wonderful.

    August 9, 2013

  • Mindi L.

    Speaker was excellent. 90 minutes would be better than 60. Thanks much for having this event.

    August 9, 2013

  • Doug M.

    Sorry for the late notice.

    August 9, 2013

  • Ingrid L.

    Looking forward to learning something new about marketing....Ingrid

    August 3, 2013

    • Natasha J.

      Me, too. Plus, Julie is going to do some real hands on stuff with us so we walk away with something tangible.

      August 6, 2013

  • Mindi L.

    I am working on a brochure for a non- profit now. Shall I bring the draft with me? Thanks much.

    August 6, 2013

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