In this session, Chris Gruener will describe the current trends and landscape of the book publishing industry, covering both traditional and self-publishing (and everything in between, including the growing popularity of the "hybrid" publishing model).
He'll discuss all of the different facets of publishing including:
• writing, development and editing
• book design and layout
• production and printing
• sales, distribution and marketing.
Gruener will also talk about the various reasons for publishing a book, and which model might best fit your needs.
Feel free to bring a bag lunch.
$5 suggested donation at the door – help us keep the lights on and keep great programs coming your way! (WORK Members free)
Chris Gruener is the publisher of Cameron + Company, a boutique book publishing company based in Petaluma, California, currently celebrating its 50th Anniversary in 2014. Cameron + Co focuses on "books that need to be books," publishing photography, art, food/wine, and children's books. Gruener also runs Roundtree Press which publishes general nonfiction and fiction books using a hybrid publishing model. Prior to Cameron + Co, Gruener worked in sales and marketing for literary agents, publishers, distributors and sales groups throughout the country.