Data Analytics Trends & Challenges Expert Panel

What are the trends and challenges in analytics for 2016? We will delve into the findings from the Measurement and Analytics report 2016 now in it’s 9th edition.

With nearly 1000 Analysts, Data Scientists and Marketers contributed. How have things changed from 2015? or indeed over the last five years? Is Big data still a big topic or has emphasis changed to machine learning and personalisation. How has the data landscape evolved and what do companies see as their challenges in a hyper-connected world.

How prepared are analysts. How many companies compared to last year now have a measurement framework in place? How do people feel about vendor support and attribution modelling?

The evening will kick off with the results of the survey introduced by Jim Clark Head of Research at Econsultancy and Andrew Hood MD of Lynchpin.

We will then move to panel discussion and audience questions. We Have a fabulous expert panellists to share their thoughts and experience including

Reuben Kandiah Ariyaratnam- Senior Customer Insights Analyst at QVC

Mazelle Siton - Director of Audience Insight, The Telegraph Media Group

Advait Patil - Online Analytics Manager at O2

Matt Lovell - Head of Group Analytics & Digital Insight at Thomas Cook Group Airlines

This will also be a summer get together for the analytics community with a light buffet and drinks, including Pimms.

The Venue is Zero-01, Hopkins St Soho. Please google map before setting off as the building is a little tucked away. Closest stations are Oxford Circus, Piccadilly and Tottenham Court Rd.