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Adrian Mendoza: Creating a plan to build and optimize your mobile experiences

  • Nov 20, 2013 · 6:30 PM
  • Wayfair Offices - 4 Copley Place

Mobile can seem like a big hurdle with no beginning or end. It has introduced new challenges to creating and optimizing web experiences, especially when it comes to the smartphone and tablet. How do you plan for building your mobile experience? How do you start it? And how do you optimize the performance for this changing landscape? At Marlin Mobile we began by focusing on how mobile devices affect your user experience. Our data helps developers, business, and designers to better plan and give insight into how to start, optimize, and prepare for going mobile. 

Our core belief is that mobile is just not something you can ignore, but rather you can have the data and insight to prepare and build from. 

In my talk I am going to present some of our mobile insights, trends, and problems we see in the mobile web. I will present some methods to plan, optimize, and give tools to help your mobile experiences. 

Speaker Bio: 

Adrian Mendoza has been designing and coding web pages since 1995. He teaches CSS, writes books and articles on mobile user experience, and owns way too many mobile devices in his house. He is the cofounder of Marlin. In his spare time he is teaching his son how to use the iPad. Read his new mobileUX book and is @marlinux on twitter.


6:30-7:15 Eat pizza and meet other members

7:15-8:15 Presentation

8:15-9:00 Q&A, general socializing


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  • Jonathan K.

    Thanks Adrian for a great talk! I actually found a bug in Speedier - I don't think you are sending the Accept-Encoding: gzip, deflate header, so all text resources are coming back uncompressed. This gives an unrealistically number for page weight, and was one reason why the mobile homepage was 1.4MB. Adrian, I'll email you about this as well.

    November 21, 2013

  • Bala N.

    very informative and the speaker was great

    November 20, 2013

    • Bala N.

      is it possible to post the presentation online?

      November 21, 2013

    • Bala N.


      November 21, 2013

  • Philippe H.

    Adrian knows his stuff inside and out and I can't wait to put my hand on his book! Oh, and speedster is going to be my new favorite app once I have it up and going!

    November 21, 2013

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