About New York Web Performance Group

We meet monthly to discuss various topics related to Web Performance, both front-end and back-end.

Why is this so important?

Google, Amazon and Yahoo! did a research and were able to connect web site performance to hard dollar value:

• +100ms → -1% sales (Amazon) *
  
• +400ms → -5-9% full-page traffic (Yahoo! Autos front page) **
  
• +500ms → -20% searches (Google) ***
  

At the same time our pages grow at a great pace and get heavier and heavier:



This makes this topic very hot and important, especially during the economic downturn when every penny gained from higher user engagements or saved from lower hardware or bandwidth costs matter a lot.

Join our group and meet all the people who care about their sites' performance and happy to share the knowledge and show the tools, techniques, and magic tricks of web site performance optimization.