October 15, 2009 6:00 PM - 11 attended
Demystifying Google Adwords and Analytics for Small Business Owner (FREE)
Durham Tech Orange County Campus (map)
Who: Steve Hong, your friendly neighborhood spider... errrr... web designer
What: FREE seminar titled "Demystifying Google Adwords and Analytics for Small Business Owners"
When: October 15, 2009, 6-9 pm
Where: Durham Tech's Orange County Campus at 525 College Park Rd, Hillsborough, NC 27278
Why: This introduction to online advertising and Google AdWords covers the basics of pay-per-click marketing and how to create an effective, low-cost ad campaign. Learn to be more effective by using best practices on account set-up, bidding and campaign management strategies. Understand the importance of Google Analytics reporting, including set-up tips, best practices, and analysis techniques. Taught by Steve Hong of CrossComm, Inc., a Durham internet marketing company with Adwords and Analytics experience.
(Note about Mitch listed as the event "organizer": this is Steve's event.
Meetup just assumes the person who posts to the calendar is the organizer.)
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Steve HongThere were a lot of good questions and varied experience in the room, which made for good discussion. I think a lot of people left with excitement about getting into their Adwords campaigns and they now have the knowledge to make it work.
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I occasionally teach these three hour seminars at Durham Tech on Web business topics. Links to more information can be found in my forum post:
http://www.meetup.com/RaleighSEO/boards/thread/7756316/