eCommerce: What are HappyFresh and Moxy doing differently and why it should work?
3 Speakers: Siripa Jungsawat, Managing Director at HappyFresh Thailand, Shannon Kalayanamitr, Group CMO at Moxy, and Adrian Vanzyl, CEO at Ardent Capital.
HappyFresh (http://happyfresh.co.th/) is not just another online grocery shopping service. No. They actually provide personal shoppers that will chose for you the best tomatoes and suggest you to buy apples if the bananas don't look good. And they provide personal delivery service that will deliver your grocery within one or two hours.
Moxy (http://www.moxy.co.th/) is not just another beauty and fashion eCommerce website but a “Curated Lifestyle Site” tailored for women. This means Moxy is a single shopping site selling disparate products but targeted to the tastes of a particular type of customer, in this case women.
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In both cases, the question is: Is it a niche or is it a real strategy? Is this working somewhere else or is it completely new? Why this strategy?
Join us for this special WebMob Event with Siripa Jungsawat, Managing Director at HappyFresh Thailand, and Shannon Kalayanamitr, Group CMO at Moxy and find out 2 what these 2 startups are doing, how they are doing it and why.
