Understanding SEO - Getting a Right Start

Search Engine Optimization (SEO) was originally defined as the activity of optimizing web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. At the core it was directed to the natural or unpaid search results. This is often referred to as Organic SEO.

SEO then "devolved" into a host of strategies and techniques that included link building, stuffing keywords, etc.. The term has been very loosely abused to mean Internet marketing in general and often includes paid services to search engines for higher rankings. It became to mean just about any technique, white or black hat that forced your site up the rankings.

Google then changed the game with their Panda and Penguin updates and brought SEO back to what it was in the beginning. It is no longer a strategy but a "to do" list of fundamental things you should do TO your website. It has again become an important component in building a good website which then supports and provides a foundation for your overall marketing strategy. We will discuss:

Keyword research as part of building a good website and aligning your website content with quality search terms. Importance of aligning titles, descriptions, and content with your keywords How Google evaluates the quality of your website pages (Structure, Layout and Web Standards) Value of Google+, social rankings, authorship, and inbound links. The importance of the "human engagement" factor. About the OCC Web Seminar Series

Feeling lost trying to make the most of the Internet for your business? Wondering if your business is missing an opportunity? Don't know where to start or how to take the next step? Feel lost and confused no longer! Oceanside Chamber, in conjunction with SonicSpider's RightStart Websites and SonicWebTech programs is conducting a monthly educational series about the web for businesses. This will be an ongoing series of information packed presentations on all of the key technologies that the business owner needs to understand. Learn how to leverage and maximize the web for your business.

Schedule:

2 to 2:30 - Networking and Introductions 2:30 to 3:15 - Presentation 3:15 to 3:30 - Spillover and Discussions 3:30 to 4 - Clean up, Networking and Discussions