Facebook - Marketing Strategies Part II
Details
During Part I of this topic we covered:
How Facebook works Compared Facebook and Twitter Defined EdgeRank We spent most of our time trying to focus on the meaning and purpose of EdgeRank from both Facebook's perspective and a business marketing perspective. In Part II of this Meetup we will cover:
How can businesses take advantage and leverage EdgeRank? (i.e. will Facebook work for your buisness) What is the basic processes of Facebook Marketing? What are some strategies and techniques in leveraging the Facebook platform for your business. If you want to catch up a bit then you need to get up to speed on EdgeRank. Here are couple of good links that should help:
EdgeRank - Everything you need to know (http://thenextweb.com/socialmedia/2011/05/09/everything-you-need-to-know-about-facebook%E2%80%99s-edgerank/)
Breaking the EdgeRank Code (http://www.thedailybeast.com/articles/2010/10/18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets.html)
This is a joint effort so bring your experiences and share them..
Schedule:
6 to 7 - (Optional) "no host" dinner and networking 7 to 7:15 - Introductions and announcements 7:15 to 8 - Topic Presentation 8 to 8:30 - Group Questions and Discussion 8:30 to 9 - (Optional) Networking