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Facebook has grown from a college campus online social registry to a major marketing platform. We will review the existing features in Facebook that would be useful for your business marketing strategy.

We will also discuss the future directions of Facebook as they update their development tools that allow a business to develop a complete website. There will be focus on learning how Facebook works so that your business can find the right niche for your target market. . We will also focus on the meaning and purpose of EdgeRank from both Facebook's perspective and a business marketing perspective. Understanding EdgeRank is critical for making the best decisions on how to leverage Facebook for your business.

Schedule:

2 to 2:30 - Networking and Introductions 2:30 to 3:15 - Presentation 3:15 to 3:30 - Spillover and Discussions 3:30 to 4 - Clean up, Networking and Discussions

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