Tuatara Brewery and Element Digital Consulting share their marketing wisdom

EVENT DETAILS

5.30pm Arrive, have a drink
6.00pm Talks start
7.00pm Talks finish - mingle, enjoy the Tuatara beers, and get to know other marketers

Speaker 1: Kevin Fitzsimons, Founder, Element Digital Consulting

'How to create better strategy and win at marketing'

Kevin a specialist in digital strategy, he has over 15 years' experience designing strategic plans for blue-chip brands around the world. Kevin previously led digital strategy for Ogilvy UK and his clients have included Spark, Toyota, Sony, IBM, Nestle, Ralph Lauren, Nokia, UPS, Volvo and many more.

Speaker 2: Richard Shirtcliffe, CEO, Tuatara Brewery

"Creative leadership in building global brands"

Prior to joining Tuatara Brewery as CEO, Richard was an investor & head of Global Marketing at Wellington's phil&teds (Mountain Buggy, Prorack).

He escaped law in the early 90's to market NZ Endeavour's winning Whitbread campaign, the NZ Festival of the Arts, and the NZ Dragon Boat festival, and social market at Smokefree; before not so serendipitously launching NZ/UK techco Netenz the day of the tech crash. He sold Netenz in 2003 to UK fast trackers Imano before kite surfing home in 2004, managing Australasian sales for Icebreaker, then joining p&t.

He led the rebrands and DtoC web business establishment of phil&teds, Mountain Buggy and Prorack, and sat on the Prorack board that negotiated the business's sale to Yakima USA. He currently sits on boards/advisory boards for several emergent Wellington businesses, while trying to convince Wellington to be the entrepreneurial capital through a "smart capital" campaign.

He has a passion for helping to build global businesses, out of NZ, with a combination of unique IP, and unfulfilled brand, channel expansion and cost reduction potential.