The State of the Web 2013

So much has changed over the last 12 months that my head is spinning! This month we'll talk about what happened with SEO in 2012 and we'll come up with a strategy of what you need to do to succeed online in 2013.

You'll learn:

What major algorithm changes occurred in 2012 (and what they did) Why many websites were penalized or removed from Google Why many of the links you built over the last year no longer count Why keyword ranking is no longer the most important metric Why tracking conversions is difficult but necessary Where you can find great keywords What you're doing now that probably won't work in 2013
Coffee, tea and soda will be provided. Only 30 seats available.