The Business of Blogging

At it's roots, WordPress was designed as a blogging platform. Even though it can do so much more, there are still plenty of times that you really do "just want a blog".

Our speakers (to be announced shortly) are seasoned bloggers, who make their living by making words on the internet. Come with questions, and come ready to learn!

Additionally, don't forget your homework this month! Bring a URL for a cool tool, preferably something relating to blogging, that you can share with the other attendees.

All three speakers will be joining us for a panel Q&A after their individual talks, so come prepared with questions!

Bess Auer - Creating Offline Opportunities for Online Success

Blogging can be a lonely business; in fact 1 of every 3 bloggers abandons their blogs within the first three months. In this short session we’ll explore 7 ways you can use other tools and opportunities (including some offline) to improve your blogging success.

Bess got her blogging start as the founder and first editor of the Central Florida Top 5 which was awarded “Best Neighborhood Blog” by the Orlando Sentinel in 2009. She was also recruited to help create three different social media campaigns for General Motors and their "Girls on the Go" campaign for the Southern Chevy Dealers. A recognized innovator, Bess is the creator of the Florida Blogger & Social Media Conference. Now in its fourth year, FLBlogCon features the state’s biggest bloggers and social media pros at a one-day gathering for networking and exploring the digital realm. What started as a once-a-year conference has evolved into year-round learning through expanded offerings of conferences, workshops, newsletters, tweet chats, and BlogTalkTV, an online show that shines the spotlight on successful bloggers.

Angel Yarde - Blogging for Longevity: Blog Organization & Consistency

Blogging is easier to do when you're organized. Learn some tips on how to keep your blog organized and how to keep posting on your blog consistently.

Angelica Yarde is the co-founder of Sevenality (http://www.sevenality.com/) and owner of Studio 404 Paper (http://www.studio-404.com/paper). She is also the editor Studio 404 (http://www.studio-404.com/), where she blogs about design, blogging, and business. Angelica uses her eight years of blogging and social media experience to help deliver and implement good branding practices to businesses in Central Florida.

Gloria Rand - 3 Major SEO Mistakes that Keep Bloggers from Attracting Readers

Whether you blog for business or pleasure, the goal is the same: attract readers. There’s no point putting your heart and soul into an article if no one’s going to read it. Learn how to correct SEO mistakes so you can grab a reader’s attention and keep them coming back again and again.

Gloria is the author of “Ready, Set, Engage… Marketing with Facebook Timeline,” a Contributing Author to the book, “Mogul Mom – How to Quit Your Job, Start Your Own Business, and Join the Work-at-Home Mom Revolution” and was a featured expert on Central Florida News 13 TV. Gloria has a unique ability to deliver a content rich, experiential and powerful “heartfelt” presentation that will change the way audiences market their businesses online. Call (786) 942-8321 or visit GloriaRand.com (http://gloriarand.com/) to discover your next internet marketing step.