Managing your sites the CHEEZburger way

There are many approaches to building websites, but when it comes time to managing multiple websites, the approach that utilizes the most reusable code makes it a lot easier. By leveraging one theme to run multiple websites, you only have to familiarize yourself with one codebase and turn the development and managing of multiple websites into one. In this talk, Brian will share his experience and tips in utilizing this approach.

In aiding this approach, there are very useful plugins that can be utilized. Among them are the Cheezcap plugin, which defines custom input areas in the admin, and the Field Manager plugin, which allows you to easily add new fields to pages and posts. Using plugins like these allows the code on the backend to remain the same throughout all of the sites while the input going into them can be completely different for each site.

OPENING PRESENTATION: Integrating Facebook Ad tracking with WordPress

Like any other kind of marketing, advertising on Facebook should be measured with ROI. That’s why you need the results from each individual ad. In this presentation you will learn different Facebook strategies and how to implement conversion pixels using WordPress plugins.

GET ONE-ON-ONE ASSISTANCE AT OUR HELP DESK:

The experts from Tadpole.cc (http://tadpole.cc/) will be available throughout the evening to help you with your WordPress issues and answer your questions.

"WPNYC GIVES BACK" RAFFLE:

We will raffle off $1 for each user that RSVP's. This money will be split between:

• One WPNYC member.

• A WordPress developer that has donated a free theme or plugin to the community (chosen by the member winner)

Check out our past winners > (http://wpnyc.org/gives-back/)

ABOUT THE SPEAKERS: (http://wpnyc.org/gives-back/)

Brian Cohn is a Senior Consultant for NorthPoint Digital (http://northpointdigital.com/expertise/wordpress), an experience-driven company and WordPress.com VIP Partner. This past year, Brian has implemented redesign for prominent media companies including harpersbazaar.com, elle.com, and goodhousekeeping.com to name a few. He is currently overseeing multiple WordPress sites for the Heritage Foundation and most recently migrated three sites in various CMSs to WordPress.com VIP. He also has a background in game development and many years ago was a Staff Assistant for Senator McCain.

John Rodriguez is the Marketing director at AddLocal. When he's not working on generating leads for clients he builds affiliate sites using WordPress. He has now made it his priority to teach others how to market their business or affiliate sites using the power of the internet and social media.