How Do I Market Myself as an Actor/Model Using Social Media?
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As actors and models, you are constantly job-searching, and today, social media is your KEY to being found! That's why I'm bringing Oz Sultan and Ian Spector, some true heavyweights in the social media world to talk with you guys! -Steve De Castro
Not too long ago, it was easy to get involved through Facebook and Twitter to have a social footprint online. All that has changed in the past few years, as over 120 social media sites now exist and as the market for talent has gotten more competitive and congested. Oz Sultan (Social Media for Xbox and the Economist) and Ian Spector (NY Times Bestselling Author) will give you an overview of the latest Social Media tools and how successful actors are using them.
Oz Sultan
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Mr. Sultan is a seasoned Marketing & Technology industry veteran, and serial entrepreneur with over 17 years experience in Media, Entertainment, Gaming and Advanced Technology companies. As a New Media Strategist, he has developed programs and products for Fortune 1000 and Start-up clients. Within the startup arena, he has advised and raised funding for over 20 companies from the Dot com boom through the current New Media era. More recently, he helmed the social media launch of Kinect for the Microsoft XBOX 360, developed a suite of social media products for The Economist, and worked with a number of Facebook video launches for Mobile handsets.
Ian J. Spector
Ian currently is founder and CEO of Mobiquitous LLC, a mobile application development company and maker of PostcardsAnywhere.com (http://postcardsanywhere.com/) and founder of What Is Awesome LLC, a new media production and consulting company which leverages his unique interests in human-computer interaction, behavioral research, decision making, culture, and technology to develop and grow new businesses and brands.
Ian has also spoken at a number of venues and events including Stanford University, The University of Chicago School of Law, and ROFLCon 2008 at MIT.
In 2005, Ian created 4Q.cc (http://4q.cc/), the website which created the “Chuck Norris Facts” meme. To date, 4Q has received in excess of 250 million pageviews and worldwide print, web, radio, and television coverage. The success of the website led Ian to become author of four companion books, The Truth About Chuck Norris: 400 Facts About the World’s Greatest Human, which is a New York Times Bestseller, Chuck Norris vs. Mr. T: 400 Facts About the Baddest Dudes in the History of Ever (http://bit.ly/myBooks); a third book was released in May, 2010 Chuck Norris Cannot Be Stopped: 400 All-New Facts About the Man Who Knows Neither Fear nor Mercy (http://hee.ro/cb3) and The Last Stand of Chuck Norris: 400 Facts About the Most Terrifying Man in the Universe (http://hee.ro/oJ857x)went on sale in the spring of 2011. One million copies are estimated to be in print by 2011.